I’ve had the opportunity to work with photographers, videographers, and designers of extraordinary talent in exceptional circumstances, and that has demanded content strategy and messaging that rises to the occasion.

First, an assortment of posts utilizing images I selected from batches of hundreds, paired with messages I created to (1) drive sales and (2 and 3) create a narrative of a multi-day event in real time.

I specialize in high-leverage social campaigns, most notably those built around event and demo livestreams. During Moogfest’s 2017 AlwaysON livestream, we produced 50 consecutive hours of performances by female, nonbinary, and trans artists all over the world. I managed pushes across the three major social platforms, moderating the comments section of the YouTube and Reddit streams, and coordinated our artist/influencer strategy.

More recently, my social media ad buys and posting strategy helped Moogfest’s 2018 livestreams (of which three are referenced below) reach an estimated 12 million viewers.

When in need, I can cut a little audio and video, like I did with this birthday acknowledgement of REM’s Michael Stipe for his contributions to Moogfest.

When social media just isn’t enough, I can also turn to the good, old-fashioned press release.