A company decided one day to hand me the keys to their entire email marketing operation. Not because I possessed deep database marketing experience. It was out of sheer necessity and and the implicit trust that I’d get the job done.

A short time and several levels of IBM Marketing Cloud Expert badges later, and I was created highly segmented, fully automated email campaigns to drive web traffic, product sales, and social engagement.

Since, I’ve worked with email management programs of decidedly lower degrees of difficulty (Mailchimp, Constant Contact) and third-party providers (Bandsintown) while surpassing benchmarks with all.

My focus is primarily on the content side, but my knowledge of email best practices and conversion strategies runs deep.